. . . Older Iowan women do just as well or better without taking a multi The first study, published in the Archives of Internal Medicine, followed almost 39,000 women for 19 years. The women were age 55-69 when the study began. By the study's end, about 40% of them had died: 41% of multivitamin users died compared to 40% of non-users. Similar close comparisons were found for women taking or not taking individual nutrients; sometimes the supplement-takers came out a little ahead, and sometimes the non-supplement-takers fared a bit better. Not a big difference, and a far cry from proof that supplements increase the risk of death (as implied by some media headlines reporting this study). At the same time, these results are not encouraging if you're spending your hard-earned money on supplements hoping to improve your chances of a long, healthy life. There've been many criticisms of this study, which has been called a good example of "junk science," but here's the main problem: all the dat…

We’ve said it frequently: More than 90% of the multivitamins on the market today are a waste of money and not worth taking, and one of the best investments you can make for your health is a high-quality multi. It is not easy to make a superior multi, but that’s what we do. So, what specifically are the features that make our multi superior? It is a high-potency formula, which means you get higher amounts than in other multis. Government RDAs are not sufficient for optimal health, and most people don’t absorb nutrients as well as they should. By using only the purest and safest forms of vitamins and minerals, we can safely provide generous amounts. All nutrients are in biologically preferred forms for enhanced absorption and activity even for those with compromised health. Over 90% of other brands do not use these preferred forms because they cost more. The nutrients in our multi are identical to those found in food, so the body recognizes them and knows exactly what to do with th…