Beyond the Fads: Why Fundamentals Still Win People frequently ask about the latest health trend whether it’s goji berries, colloidal minerals, exotic powders, or the newest “miracle” superfood. Sometimes, there’s a kernel of value in a trend.Goji berries, for example, do contain antioxidants. But questions remain: How were they grown? Were they sprayed with pesticides? How were they processed and preserved? Were they tested for heavy metals or contamination? Without answers to those questions, a promising ingredient doesn’t automatically translate into a superior product. Other trends, like certain colloidal mineral formulations, often lack strong evidence for meaningful benefit — especially when compared to well-formulated, bioavailable mineral complexes. The Problem with Fads Health fads tend to share a few characteristics: High marketing hype Limited long-term research Poor standardization Inflated pricing Questionable sourci…