At Beyond Health, we pride ourselves on presenting nutrients in their purest and most bioavailable forms. It’s costlier to do things this way, but the result is that our supplements are often many times more effective not to mention safer than their cheaper counterparts. Not only will our nutrients get absorbed and go where they’re needed in your body; they won’t be carrying a lot of toxic “baggage” with them that the body will have to spend energy to unload. The other day a customer asked why our quercetin didn’t contain bromelain. She had read in literature from another product that bromelain activates quercetin for better absorption. The product she brought to our attention is a perfect example of how marketers of low-quality products use hype to make the customer think they’re getting something special. The particular product had low bioactivity and potentially harmful contaminants. Its manufacturer was trying to take a sow’s ear and turn it into a silk purse by claiming that…