. . . because most olive oil products fail to provide the health benefits Everyone seems to know that olive oil is healthy. Numerous studies have found it to be protective against everything from heart disease and stroke to cancer and Alzheimer's. What very few people know is that it's really difficult to find olive oil. Most “olive oil,” even some high-priced olive oil, and certainly most of the olive oil on store shelves, including Whole Foods, isn’t “real” olive oil! Most olive oil is processed in a way that robs it of health-giving properties and, worse, it’s mixed with inferior processed oils like sunflower or hazelnut oil to lower production costs. While real olive oil is one of the best choices you can make if you want to be healthy, processed oils are toxic and are one of the worst. Unfortunately that’s what you’re getting when you purchase most olive oils. I discovered the scandal in the olive oil industry back in 1998, and I was the first outside of Italy and Switzerland to write about it. Since then there have been other exposés saying the same thing. Tom Mueller wrote an article about olive oil adulteration in Italy for The New Yorker in 2007 and later expanded it into a book, Extra Virginity: The Sublime and Scandalous World of Olive Oil. One of the problems is that it's easy to fake "extra virgin" olive oil results under current testing methods. Using a more sophisticated test, scientists at the University of California at Davis found that 69 percent of imported olive oil samples and 10 percent of California samples labeled extra virgin olive oil failed to meet USDA standards. Among those oils that failed the test are Bertolli, Newman's Own, Pompeian, Rachel Ray, Safeway, and Whole Foods brands. A previous study by the FDA found 96 percent of the oils to be phony. From my knowledge of the industry, I believe the FDA's 96 percent to be closer to the truth than the UC Davis study. Caveat emptor (buyer beware) has never been more true than today, and most people do not have the time to do the kind of exhaustive research necessary to make sure they’re getting what they pay for and what they want. That’s where Beyond Health comes in. We do the research, and Beyond Health brings you only those products that pass our rigorous tests for effectiveness, safety, and value. Not only is Beyond Health Olive Oil not adulterated with inferior oils, it is made "the old-fashioned way" that preserves all of its natural antioxidants, not to mention superior flavor. In one large test of olive oil brands, Beyond Health's oil measured the highest antioxidant content of any other oil. We were not surprised at the results. It's what we demand of our products; quality is what we sell. For more on our olive oil see my article Olive Oil from Beyond Health. Don't be fooled. To get a truly superior, healthy olive oil, buy Beyond Health Olive Oil. If you're buying an olive oil for much less, the most likely reason it is less expensive is because it's adulterated. The same standards apply to our Balsamic Vinegar. Made the old fashioned way, our balsamic not only has a fantastic rich flavor, it provides maximum polyphenols for protecting immunity and fighting cancer and aging.
Information contained in NewsClips articles should not be construed as personal medical advice or instruction. These statements have not been evaluated by the Food and Drug Administration. Products are not intended to diagnose, treat, cure or prevent any disease.